Remy, Volker Schnell, Oliver Die Imagefalle Remy, V: Imagefalle

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Details zum Produkt: Die Imagefalle Remy, V: Imagefalle

"Volker Remy, freier Werbetexter und Marketingexperte, lebt heute als Autor in Berlin. Frühe Aktivitäten im Bereich Onlinemarketing, u. a. "Infobox am Potsdamer Platz", "Galeries Lafayette", "Elf Oil Deutschland", "Bundeskanzler-Willy-Brandt-Stiftung". Über viele Jahre Kreativdirektor und Berater für Unternehmen und Institutionen. Seine Tätigkeit umfasste die Entwicklung integrierter Marketingkonzepte sowie seine Funktion als Stichwort- und Ideengeber für Kampagnen auf regionaler und nationaler Ebene. Die Auftrageber rekrutierten sich aus fast allen Branchen und vielen staatlichen Institutionen, wie Ministerien, Stiftungen aber auch Parteien. Mit dem Buch "Die Imagefalle" profiliert er sich erstmals als Sachbuchautor und unternimmt darin den Versuch, den komplexen gesellschaftlichen Veränderungen eine zeitgemäße Denkrichtung für die Vermarktung von Städten und Regionen entgegenzusetzen. Dem überkommenen "So wird's gemacht!" stellt er darin ein optimistisches "So kann's gelingen!" gegenüber. "

Zusatzinformation: Die Imagefalle Remy, V: Imagefalle - Remy, Volker Schnell, Oliver

ISBN(s) 9783000184628
Einbandart Einband - flex.(Paperback)
Seitenanzahl 192
Sprache Deutsch
Artikel Typ Physisch
Genre Sozialwissenschaften/Recht/Wirtschaft
Kurztitel Remy, Volker: Die Imagefalle
Warengruppe HC/Wirtschaft/Werbung, Marketing
ISBN-10 3000184627
Länge 205 mm
Breite 143 mm
Höhe 13 mm
Gewicht 243 gr
Produkttyp Hardcover, Softcover
Verlag Graco Verlag GRACO GmbH und Co. KG
Untertitel Identitätsmarketing für Städte und Regionen im Zeichen der soziodemografischen Zeitenwende

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